article thumbnail

LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

Cable 93
article thumbnail

5 Benefits of CTV Advertising

Porch Group Media

Think of linear ads as the commercials seen on traditional cable channels. It’s fully customizable to look at and target behavior based on relevant browsing behavior, general demographics, contextual targeting based on current entertainment consumption, geographic information, and time of day, among others.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CTV Advertising FAQs

Porch Group Media

CTV offers more precise and cost-effective targeting than linear commercials on traditional cable channels. It’s fully customizable to look at and target behavior based on relevant browsing behavior, general demographics, contextual targeting based on current entertainment consumption, geographic information, and time of day, among others.

FAQ 52
article thumbnail

Why Your Brand Should Invest In New Mover Marketing

Porch Group Media

I’ve largely spent my life in the cable, and telecom industry, 20 plus years, where I’m sure many of you can guess, movers are a very important segment and have a reason to reconsider that type of product. And then from an acquisition standpoint? How did we gain on the acquisition side?

article thumbnail

Do You Hate Your Customers? Five Signs You Might… and Companies to Lead You Back to the Loving Side

ClearVoice

Whether you’re a cable TV network, an apparel company or an IT solutions provider, it simply doesn’t work to hate your customers — or scorn them, or not really want to know anything about them at all. Only, that person (brand ambassador, video host, public figure) is proudly in their target demographic.

article thumbnail

Measuring OTT and Streaming TV in 2023

NuSpark Consulting

In fact, according to Nielsen , streaming viewership reached new heights in July 2022, exceeding cable usage for the first time. The milestone reinforced streaming as the top choice for TV viewers, primarily driven by the original content unavailable on broadcast or cable TV. Which shows or ads are performing exceptionally and why?

Cable 130
article thumbnail

B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Social Media Aids Customer Acquisition Many B2C and B2B companies are successfully using social media networks to acquire customers, according to the “State of Inbound Marketing Report&# from internet marketing firm Hubspot. Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies.