LeadsRX

NOVEMBER 9, 2021

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Porch Group Media

FEBRUARY 9, 2023

Think of linear ads as the commercials seen on traditional cable channels. It’s fully customizable to look at and target behavior based on relevant browsing behavior, general demographics, contextual targeting based on current entertainment consumption, geographic information, and time of day, among others.

Advertisements 52

Advertisements Advertising Cable ROAS 52

Porch Group Media

FEBRUARY 16, 2023

A key metric to track is ROAS, or the return on ad spend. CTV offers more precise and cost-effective targeting than linear commercials on traditional cable channels. CTV Advertising Solutions to Power Customer Acquisition See for yourself how our CTV solutions can help you boost customer acquisition. Who is a Cord Cutter?

FAQ 52

FAQ Advertisements Advertising Cable 52

Porch Group Media

FEBRUARY 24, 2022

I’ve largely spent my life in the cable, and telecom industry, 20 plus years, where I’m sure many of you can guess, movers are a very important segment and have a reason to reconsider that type of product. So, Luci, I’ll pick up on some of these data points, but, I guess the one I would ask you to comment on is ROAS.

First-Mover Advantage 52

First-Mover Advantage Brand Identity Branding Planning 52