Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. It has been used by B2B marketers for well over a decade.

Account Based Marketing 119

Account Based Marketing Enterprise Management Work Management Paid Content 119

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. We've put together this glossary of 30 Account-based Marketing (ABM!)

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. We've put together this glossary of 30 Account-based Marketing (ABM!)

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

FunnelEnvy

SEPTEMBER 18, 2023

Psychographics: Interests, values, lifestyle, personality traits. Are they looking for information, comparing products, or ready to purchase? Intent analysis identifies which actions signal intent to buy as they move through the funnel. Goals: What they want to achieve using your product or service.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

SalesIntel

JUNE 28, 2022

Once you are confident in your buyer persona, your SDRs can work alongside account-based marketers to leverage firmographic data, enabling them to identify top-value accounts and reach their decision-makers with a tailored approach. Psychographic data. Select the Best B2B Data Partner.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Unbounce

SEPTEMBER 16, 2021

But when your PPC ad finds the right audience, you need to make sure that you’ve created it to address the right intent. As the name implies, purchase intent is when a consumer shows signs of being ready to buy a product or service. After all, you can’t be in all places at once. Segmentation. Monitoring site performance.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145