Account Based Marketing, In-market Prospects, Intent Data and Relevance

Content + Intent Data: The Rise of First-Party Data

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

Intent Data

Intent Data Intent Top of Funnel Intent Signal

The Promise and Perils of Focusing on "In-Market" Prospects

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles

Advanced ABM Lookalikes; Uncover the Priorities within your ICP…

Inbox Insight

APRIL 19, 2021

of B2B marketers that don’t calculate TAM to identify opportunities, you may also find yourself in the 49% that struggle to find the right audience intelligence to accurately segment your audience. As with 54%, this can impact on the reach and scale of your target account list (TAL). If you are one of the 38.5%

Ideal Customer Profiles

Ideal Customer Profiles Demand Generation Account Based Marketing ABM

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Intent Data Industry News: ABM, Google, Dynamic Targeting

Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Industry News.

Intent Data

Intent Data Intent Account Based Marketing ABM

The Need-to-Know About ABM: Top 10 Blog Posts of 2021

6sense

JANUARY 3, 2022

Account-based marketing is now the gold standard for outreach and engagement for many revenue teams. More organizations than ever have either already shifted their focus from leads to accounts, or are in the process of doing so. . 4 Common Challenges of Account-Based Marketing — and How to Avoid Them.

Account Based Marketing

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Just a quick peek is all it would take for teams to realize the results of their ABM efforts. Luckily, there’s another solution available for B2B marketers looking to effectively scale ABM efforts without ever having to worry about decreasing ROI. Online Market Research.

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Just a quick peek is all it would take for teams to realize the results of their ABM efforts. Luckily, there’s another solution available for B2B marketers looking to effectively scale ABM efforts without ever having to worry about decreasing ROI. Online Market Research.

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

Step Up Digital Ad Delivery with PureABM

PureB2B

JANUARY 3, 2022

Despite best efforts, B2B marketers sometimes miss the mark when it comes to strategic ABM initiatives, like digital ad delivery. Stop wasting time and money on ABM campaigns that end up falling short. Teams can either upload existing ABM lists to the platform or build brand new ones based on intent keywords.

Paid Search Agency

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing

Can Intent Data Hyper-personalize Your 4.5B Homepages?

Aberdeen

JANUARY 16, 2019

Hyper-personalization with Buyer Intent Data. By creating a Live Enrichment Infrastructure, he enabled the dynamic injection of rich data from third-party APIs and his lead-scoring model into his homepage(s). It is the most accurate way to predict who is currently in-market and what technologies they’re considering.

Intent Data

Intent Data Intent Lead Ranking Personalization

Hyper-personalize The Customer Experience with Intent Data

Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys.

Intent Data

Intent Data Intent Lead Ranking Personalization

Want More from Event Marketing? You Need Intent Data

Aberdeen

AUGUST 29, 2019

You want to build on the relationship you started at the event by sharing relevant next steps and helpful insights that will align with overarching sales objectives. With third-party intent data , you can gain insights into your ideal audience that improves marketing effectiveness before, during, and after the event.

Intent Data

Intent Data Event Marketing Intent Planning

Light Up Your Revenue by Decoding the Dark Funnel

6sense

NOVEMBER 2, 2021

This anonymous buyer activity makes it hard for revenue teams to identify relevant accounts. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Following social media hashtags.

Top of Funnel

Top of Funnel Intent Signal Intent Data Buyer Personas

2023’s 19 Best Sales Prospecting Tools

Hubspot

DECEMBER 23, 2022

Custom prospect list building and management. Here you can take notes and gets alerts about relevant prospect updates, such as job changes. Personalized prospect outreach via LinkedIn mail. This enterprise solution enables “co-selling, co-marketing, and lead-sharing” among business partners. PartnerTap.

Enterprise Management

Enterprise Management Ideal Customer Profiles Work Management Marketing Management

What Is an In-Market Ideal Customer Profile, and How Can It Transform Your Revenue Team?

6sense

DECEMBER 8, 2021

With enough data, patterns will emerge … and they’ll help inform the creation of a traditional ICP. . It’ll take more than firmographic data to successfully spot the accounts in your IICP. Intent data and predictive data are required to identify when prospects are ready to buy. If not impossible.).

Ideal Customer Profiles

Ideal Customer Profiles Profiling CAN-SPAM Intent Signal

What’s the Difference Between First-Party and Third-Party Intent Data?

The ABM Agency

MARCH 15, 2021

As one of the world’s greatest innovators, Jobs understood prospecting is about finding out what customers are looking for… and even predicting what they may not even know they want yet. At a high level, that’s the core mission behind intent data—delivering actionable insights based on your buyer’s B2B journey.

Intent Data

Intent Data Intent Account Based Marketing ABM

B2B Marketing Zone

Content + Intent Data: The Rise of First-Party Data

The Promise and Perils of Focusing on "In-Market" Prospects

Webinars

Trending Sources

Advanced ABM Lookalikes; Uncover the Priorities within your ICP…

Webinars

Intent Data Industry News: ABM, Google, Dynamic Targeting

The Need-to-Know About ABM: Top 10 Blog Posts of 2021

Here’s How to Prevent an ABM ROI Disaster

Here’s How to Prevent an ABM ROI Disaster

Step Up Digital Ad Delivery with PureABM

Can Intent Data Hyper-personalize Your 4.5B Homepages?

Hyper-personalize The Customer Experience with Intent Data

Want More from Event Marketing? You Need Intent Data

Light Up Your Revenue by Decoding the Dark Funnel

2023’s 19 Best Sales Prospecting Tools

What Is an In-Market Ideal Customer Profile, and How Can It Transform Your Revenue Team?

What’s the Difference Between First-Party and Third-Party Intent Data?

Stay Connected