Terminus

SEPTEMBER 22, 2019

A well-honed third eye is, after all, a crucial quality in a good marketer. . But what about those marketers who — gasp! Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . For those in the back – what is intent data? . Not all intent is created equal.

Intent Data 20

Intent Data Intent Bombora Dwell 20

Terminus

APRIL 26, 2022

You’ve been playing the account-based marketing game for some time, but you’re looking for a few new long-term plays to take your team to the next level of hero mode. You already know that well-executed ABM programs equal more revenue and happy customers and now you’re ready to do even more. Launch your ads.

Account Based Marketing 26

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 26

Zoominfo

AUGUST 30, 2023

Buyers who are in the market today probably haven’t asked for a meeting. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Here’s how to make the most of the intent data advantage — and how to distinguish the best B2B intent data provider for your business.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Aberdeen

NOVEMBER 5, 2019

It requires a comprehensive and enlightened approach that uses intent data to be successful. However, intent-fueled programmatic ads allow marketers to target companies/users based on whether or not they demonstrate intent to buy. What third-party data sources do they use? Align Your Channel.

Paid Search Agency 64

Paid Search Agency Lead Scoring Lead Ranking Ads 64

SalesIntel

AUGUST 14, 2023

Utilize various data sources and tools for account-based marketing to identify and define your audience precisely. SalesIntel provides access to a wealth of data such as technographic, firmographic, and intent data. The key to this tactic is leveraging intent data to segment your strategy effectively.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Vision Edge Marketing

AUGUST 22, 2023

Better opportunity quality : BI data provides a more nuanced understanding of the intent of a prospective customer, allowing for more accurate opportunity qualification and prioritization. Based on the predefined MQL criteria, John meets the requirements as he belongs to the target industry and holds a relevant job title.

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

DealSignal

JANUARY 25, 2023

Are you ready to take your B2B marketing game to the next level? Look no further than account-based marketing (ABM) tactics. ABM tactics are a highly targeted approach that allows you to engage with key decision makers at your target accounts and drive revenue. So, let’s get started!

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Zoominfo

MAY 21, 2021

They’re performing online searches, reading relevant content, and comparing different options that can address their pain points. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84