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How to Define & Measure Social KPIs – Part 4

Valasys

However, how to set the Social Media KPIs, remains the question that bothers the marketers. This metric can also be directly correlated with the increase in the number of brand followers on LinkedIn. CTR is a metric that can be directly correlated with the increased number of conversions through the LinkedIn ad campaigns.

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How Virtual Event Marketing Benefits B2B Businesses

Valasys

Personalization is the most important causation of sales conversions and bears a positive correlation with the same. As such virtual event marketing is an exemplary technique for B2B marketers to bank upon for optimized conversions. The modern age B2B marketing tactics are witty and quirky at the same time.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

The marketers can create blog posts about the trending topics being researched by a niche-specific audience so that accordingly the audiences can be attracted, engaged & converted by the blog costs, thereby optimizing the Return on Marketing Investment (ROMI) from the omnichannel marketing endeavors.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. Strong brand equity is not only the causation of strengthening the Word of Mouth Marketing (WOMM) but also bears a positive correlation with the same.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Competitively benchmarking the best & relevant keywords for niche-specific audiences can help the marketers in strategizing & executing their content strategies around those keywords to optimize the return on their marketing investments (ROMIs). . They focus on optimizing for their titles, meta-descriptions & URLs.

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How Display Advertising Benefits B2B Businesses

Valasys

Hence, for marketers venturing into display ads, it is important to choose the right format, as thus, they will be able to make most of the medium as well as, will be able to optimize the Return on their Marketing investment (ROMI). The following might act as essential addendums to display ads: Videos. Wrapping It Up.

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