Terminus

APRIL 26, 2022

You already know that well-executed ABM programs equal more revenue and happy customers and now you’re ready to do even more. In this blog post, we’ll break down a few campaigns highlighted in our Crawl, Walk, Run Multi-Channel ABM Playbook. Proactively Prevent Customer Churn. Well, you’ve come to the right place.

Account Based Marketing 26

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 26

Only B2B

OCTOBER 3, 2023

MQLs represent more than just prospects; they embody potential customers who have ventured deeper into your sales funnel, demonstrating a keen interest in your products or services. Their actions signal a genuine interest in your offerings, making them prime candidates for conversion into customers.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

Terminus

JULY 25, 2018

Account-based marketing (ABM) is all the hype for B2B companies, and rightfully so. ABM is a strategy, not a specific tool — but technology has made it easy to identify, prioritize, target, and engage your best-fit target accounts, ultimately increasing revenue and customer retention. Their EverString fit score.

Account Based Marketing 36

Account Based Marketing Ideal Customer Profiles Work Management Marketing Management 36

Launch Marketing

JULY 11, 2017

Account-Based Marketing (ABM) is a B2B strategy in which businesses target a clearly defined set of targeted accounts and create personalized campaigns focused on key decision makers within those accounts. Initial Considerations for ABM Strategies. Revenue Opportunity. Company Size. Geography .

Account Based Marketing 48

Account Based Marketing Top of Funnel Enterprise Management Marketing Strategy 48

Inbox Insight

MARCH 2, 2020

Account selection is the single most important step for Account-Based Marketing (ABM) – but 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. As one of the first steps in the ABM campaign process, how well you build your list lays the foundation for success.

Demand Generation 99

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 99

Aberdeen

NOVEMBER 5, 2019

It requires a comprehensive and enlightened approach that uses intent data to be successful. Typically, ads are targeted to a company profile (company size, industry, geography). However, intent-fueled programmatic ads allow marketers to target companies/users based on whether or not they demonstrate intent to buy.

Paid Search Agency 64

Paid Search Agency Lead Ranking Lead Scoring Ads 64

Binary Demand

MAY 17, 2024

[ps2id id=’overview’ target=”/]Every marketer’s obvious dream is to convert leads into customers. Differentiating yourself and gaining new customers is possible just through B2B lead nurturing. 2) Enhances customer lifetime value Nurturing leads enhances customer lifetime value.

Lead Ranking 52

Lead Ranking Lead Nurturing Sales Qualified Leads Lead Scoring 52

PathFactory

FEBRUARY 26, 2020

Enter: account-based marketing (ABM). This strategy is often used to acquire a specific, high-value customer, as opposed to attempting to acquire as many audience members as possible in the hopes that at least one of them will move down the funnel. ABM is all about knowing what you can provide and who your ideal customers are.

Account Based Marketing 96

Account Based Marketing ABM Linkedin Work Management 96

Terminus

OCTOBER 30, 2017

Meet the ABM Masters. The ABM Masters is an alliance of account-based marketing partners dedicated to bringing you the best ABM content and experiences and helping you, too, become a master. Recently, we joined six other ABM Masters for a webinar to discuss how our B2B marketing and sale teams execute account-based strategies.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20

Zoominfo

MAY 21, 2021

When your prospects visit other websites, you have no visibility into their activity or implied intent. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo How Do You Use B2B Intent Data? Analyze and retain customers. Get real-time visibility into which customers are researching topics and solutions.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Advocate marketing The combination of customer service and marketing to have customers satisfied.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Advocate marketing The combination of customer service and marketing to have customers satisfied.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Albacross

JULY 17, 2018

In a nutshell, a B2B marketing platform is one which allows businesses to automate marketing processes and convert leads to paying customers. If they perform certain actions which demonstrate interest in your product, such as…. OR if they fit within the profile of your typical customer, then their score goes up.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management B2B Marketing 40