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3 Prescriptives for transforming the B2B marketing operating model

SmartBrief - Marketing

Given the current economic conditions and the onslaught of new technology enabling new go-to-market strategies and driving the need for new skills, the marketing resource paradox is omnipresent. Marketing leaders face slashed budgets and headcount reductions while the pressure for accelerating revenue increases.

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4 Astounding Ways AI Can Help You Gather (and Use) Business Intelligence

Televerde

Everyone seems to be talking about artificial intelligence. Whether it’s autonomous vehicles, digital technology, or smart robots, artificial intelligence (AI) is becoming an advantageous strategy for many businesses. Let’s take a look at what AI business intelligence is and how you can use it to your advantage.

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Key Benefits of Sales Automation Trends in 2023

Valasys

With the growing importance of marketing and sales, every enterprise is trying to stand out in the race. As businesses push for better growth and improved ROIs, the need to revitalize their marketing efforts is only becoming ever so important. The advent of marketing and sales automation is timed to perfection.

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Big Data Trends You Should Know About in 2018

PureB2B

Knowing what to do in the midst of change will help you implement the right data-driven marketing strategies to future-proof your business. The cloud and the Internet-of-Things (IoT) were expected to play significant roles in the development of Big Data management and generation. Artificial Intelligence is Becoming More Accessible.

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Inside The Global ABM Conference 2023

B2BMarketing.net

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Over 50 speakers lined up to share their expertise on various ABM-related topics from customer insight and innovation in Ai to sales enablement and content creation. Read on to find out some takeaways from each session.

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10 Split Testing Tools to Grow Your Optimization Program

Convert

We focus on the service of using them and can make them work. We’re considering other tools, but for the volume and complexity of our tests, Google Optimize is able to service our needs. It’s simple, free to use, and we can integrate directly with Google Analytics with no engineering resources. They are just tools.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for.

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