Webbiquity

MAY 3, 2022

” Event marketing budgets are rebounding, but still (for now) focused on virtual events. Comparing survey findings from March 2022 to July 2021, a significantly smaller percentage of B2B marketers said their event budgets were gone completely. ” Many employees simply left the sector.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% billion by 2027. Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. over a five-year period.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Zoominfo

APRIL 30, 2021

When it comes to converting leads from a virtual event (ones made all the colder without any in-person interaction), the burden on the customer acquisition funnel is eased with enhanced segmentation. Will virtual events stick around post-pandemic? annually through 2027.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Zoominfo

JUNE 3, 2021

But social distancing restrictions have led to the cancellation of countless conferences, trade shows, conventions, corporate events and launches. Businesses have adapted by embracing virtual events. In 2019, the global virtual events market was valued at $77.98 percent between 2020 and 2027.

Zoominfo 147

Zoominfo Cold Calling Lead Ranking Work Management 147

Zoominfo

JUNE 3, 2021

But social distancing restrictions have led to the cancellation of countless conferences, trade shows , conventions, corporate events and launches. Businesses have adapted by embracing virtual events. In 2019, the global virtual events market was valued at $77.98 percent between 2020 and 2027.

Zoominfo 130

Zoominfo Cold Calling Work Management Trade Show 130

NetLine

OCTOBER 28, 2020

According to Bizzabo , only 20% of virtual events have required payment with an average ticket going for just $254 as of June 2020 — down from $368 in May and $511 in April. While the virtual events market is expected to grow ~23.2% from 2020 to 2027, there are still major kinks that need to be worked out.

CPL 98

CPL Cost per Lead Conference Webinar Metrics 98