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What every marketer needs to know about programmatic advertising

Martech

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). Juniper Research) $100 million: Amount per day U.S. In the U.S., billion in ad dollars in 2022, making up 90.2%

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50+ Must Know Digital Marketing Statistics For 2024

Huptech Web

Companies are increasingly turning to digital marketing strategies to; Drive engagement Achieve measurable results Connect with their target audience The digital marketing industry is prеdictеd to reach $807 billion by 2026. The effectiveness of digital marketing efforts is oftеn quantifiеd and analyzed through a wеalth of statistical data.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Ahrefs) In the US, 53% of people research products using search engines before making a purchase. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. MarketingEvolution) 57% of marketing research analysts hold a bachelor’s degree, and 39% have a master’s degree.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Demand Sage ) In 2026, LinkedIn is expected to generate $7.7 Hootsuite ) Ads with images have a 38% higher CTR than other forms of content. Sprout Social ) High-resolution images generate a 38% higher CTR. Demand Sage ) Single-image sponsored ads have a CTR of 0.56%. TheB2BHouse ) Text ads have a CTR of 0.02%.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Allied Market Research ) US adults spend an average of 7 hours and 50 minutes consuming digital media. trillion by 2026. Forbes ) 87.12

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%. Expert Market Research ) 7.33 Expert Market Research ) 7.33

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E-commerce CRO Agencies Guide: How to Win Clients Without Promising (Ridiculous) Uplifts

Convert

Source: Research Gate. Million by 2026, growing at a CAGR of 9.6% from 2019 to 2026. So here’s how you can show them competitive conversion rates with the help of extensive research! Strategically focused conversations with your client do more justice to your CRO efforts than just waiting to act on your research.