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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

Brandpoint

What will the PR profession look like between now and the year 2026? Thanks to our findings from our 2023 Future of the PR Industry Research Report, we have a solid look into the future of the Public Relations profession. The post Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession appeared first on Brandpoint.

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Demystifying Content Syndication ROI: A Guide for B2B Leaders

Only B2B

According to Statista, it would increase to $107 billion in 2026.- Consider the time and resources spent on research, writing, editing, and design. Utilize resources like industry reports or marketing research to establish a baseline for measuring the impact of syndication on brand awareness.

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What every marketer needs to know about programmatic advertising

Martech

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). Juniper Research) $100 million: Amount per day U.S. In the U.S., billion in ad dollars in 2022, making up 90.2%

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The top five digital marketing courses in the U.S.

Martech

billion by 2026. Billion in 2026. The following digital marketing course ranking is a result of extensive research and analysis based on four main parameters: Depth of curriculum: How comprehensive is the content, and what skills does it cover? In fact, global digital advertising and marketing are predicted to reach $786.2

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It’s time to teach AI about your brand

Martech

He quotes Gartner research that shows that, while 55% of business leaders consider AI for every use case (rising to 71% if AI has been in use for more than four years), marketing comes seventh in the top twelve list of business functions seen by the leaders as benefitting from AI. Branding itself. Get MarTech! In your inbox.

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This Women’s History Month, Celebrate These Trailblazers in STEM

Salesforce Marketing Cloud

In tech, specifically, women have largely been left out of opportunities and conversations.That reality, paired with our core value of Equality, has encouraged Salesforce’s work to change that — from our commitment to equal pay to our goal to reach 40% women-identifying and non-binary employees globally by the end of 2026.

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Elevate Your Business with Outsourced Sales Development

Only B2B

billion by 2026. McKinsey & Company’s research report highlights that companies leveraging outsourced sales development experience a 30% increase in lead conversion rates. Global Industry Analysts forecasts the Sales Outsourcing market to reach $6.9