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ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

We’ve released our second Sustainability Report to align with our commitment to sustainability and transparency. Fair and Transparent Compensation Last year, we launched a Total Rewards Statement program that shows employees an itemized report of their total compensation. Here are some of the highlights.

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How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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Everything You Need to Know About Mobile Commerce

Salesforce Marketing Cloud

Mobile commerce (also known as m-commerce) has become the preferred purchasing channel across industries, regions, demographics, price points, and more. are expected to reach $710 billion by 2025. •M-commerce Mobile commerce is the process of buying and selling goods or services using a mobile device, such as a smartphone or tablet.

eCommerce 119
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Top Healthcare Trends For 2020

EMagine B2B Blog

Perhaps, like in any other industry, more pressure on prices means more competition and more innovators coming onto the scene to steal market share from big industry (pharma.) From a marketing standpoint, figure out a way to get “A.I.” between 2020-2025. More Momentum For Transparency. I love that sentiment. Medical Tech.

Trends 83
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Healthcare’s Mood and Outlook for 2020

EMagine B2B Blog

Perhaps, like in any other industry, more pressure on prices means more competition and more innovators coming onto the scene to steal market share from big industry (pharma.) From a marketing standpoint, figure out a way to get “A.I.” between 2020-2025. Transparency on a whole will continue to gain momentum.

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Data Privacy (Archive)

The Customer

5 min Moving from Big Data to Small & Wide Data August 20, 2021 Big data is set to move out of the spotlight in the near future, with 70 per cent of all organisations to take up small and wide data instead by 2025. Rather than web scraping, it will be more transparent. It’s a key interaction enabler. That’s a good thing!

Privacy 52
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Meta advertising: what you need to know

illumin

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. This data is then used to create a comprehensive profile of the user, which includes their interests, preferences, and demographics.