article thumbnail

14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

Martech Advisor

Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. A ton has been written this past year about how D2C companies were leaving Facebook because of rising prices to advertise on the platform. Kerel Cooper , SVP Global Marketing, LiveIntent.

article thumbnail

Field Notes: For out of home advertisers, AI has its moment

SmartBrief - Marketing

But, diving deeper, the event offered evidence that AI is more about practicality and efficiency in the face of an advertising market that is veering more into digital at a pace much faster than what mere humans can handle. Same poll: Nearly 3 out of 4 mobile users who are exposed to a DOOH ad act on that ad.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Gaming and eSports Trends for 2024 and What it Means for Advertisers

Digilant

Despite the tremendous growth, gaming is still overlooked by many advertisers. Often viewed as too “experimental,” advertisers are missing the power of video game marketing and a fantastic opportunity to reach vast groups of key audiences. minutes per day playing games on their mobile devices. Let’s dive in. 1.

article thumbnail

A Comprehensive Guide to Digital Out-of-Home (DOOH) Advertising in 2024

Digilant

Digital out-of-home (DOOH) advertising represents a powerful way for brands to reach their audiences at the most impactful moments in their day. DOOH advertising enables brands to find on-the-go consumers across digital out-of-home media from billboards, to salons and gyms, to taxis and gas stations, and everywhere in between.

article thumbnail

An introduction to Video on Demand (VOD): AVOD, SVOD & TVOD

Bannerflow

million viewers by 2025. This guide focus on an introduction to the following components of Video on Demand: Advertising Video on Demand (AVOD) Subscription Video on Demand (SVOD) Transactional Video on Demand (TVOD) Over The Top video (OTT). It is no secret that video is, by some distance, the most engaging medium for audiences.

Demand 52
article thumbnail

IAB NewFronts 2023: Digilant’s Key Takeaways

Digilant

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. billion in ad revenue in the US by 2025. According to Statista , FAST will reach $6.1

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. Backlinko) 30% of mobile searches are related to a specific location. of their advertising budget to branding.