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Here’s what happened at B2BMX 2024

Martech

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Most interesting vendors Writer.

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

Event Invitation Emails: Invite prospects or clients to attend industry events, webinars, workshops, or conferences where they can learn more about your offerings. He’s been engaging with your company’s content for a while and is now evaluating different vendors.

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7 steps to make sure you’re getting everything from your marketing software

Martech

Regular training sessions or workshops can help bridge any knowledge gaps and empower the team to use the software more effectively. Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

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The Future of B2B Marketing: Predictions from #FutureM15 Speakers

KoMarketing Associates

Chista Carone, Chief Marketing Officer at Boston 2024 , explains that this presents a huge opportunity for marketers to step up their game and how we market to each other. Carone tells us how many of the panelists have received pitches from vendors because they were able to draw their names from the speakers list.

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One Bank Set Out To Close the Racial Wealth Gap — Here’s What Happened

Salesforce Marketing Cloud

trillion by 2024, yet Forbes found that just 1% to 2% of bank dollars go to Black-owned businesses. The bank listened and found the right vendors and partners to set up an early pay service with the least risk possible. The bank offers financial modules, workshops, and events.