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Here’s what happened at B2BMX 2024

Martech

The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024. Here are my takeaways.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

billion in 2024. They were part of keynote sessions, panel discussions, workshops, etc. Give place to influencers for every part of the activity like workshop, hosting, etc. It offers a customized workspace for collaboration and tracking the team’s workflow with ease. billion by 2028.

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A guide to e-commerce optimization for B2B businesses

Sana Commerce

74% of buyers may switch their B2B supplier Find out why and more insights in B2B Buyer 2024 Find out more E-commerce optimization tips: A path to higher conversion rates In the world of e-commerce, the road to optimization is paved with a series of essential tips and techniques.

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The Future of Content Marketing: Trends and Predictions for the Next Decade

ClearVoice

With user pattern and behavior tracking, you can create customized messaging that resonates with specific audience segments. Tracking mentions in real-time gives you valuable insights into how your audience feels about your brand and what they’d like to see from you. This is where data is essential.

Trends 101
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The Ultimate Guide to Editorial & Holiday Calendar Planning for PR

Brandpoint

Download the 2024 Editorial and Holiday Calendar Here An editorial calendar empowers you to take a proactive approach to your PR endeavors. An editorial calendar allows you to track and measure the success of your PR campaigns more effectively. Measurable success. What should your editorial calendar include?

PR 62