The CMO’s guide to aligning martech and business strategy
Martech
DECEMBER 14, 2023
If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). DXP utilization.
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