What Is a Demand-side Platform (DSP)? Key Features, Architecture, and Examples

Martech Advisor

billion in 2024. Provide an intuitive UI and repository to help advertisers manage their campaigns and ad creatives respectively. The process begins with the advertiser using the campaign builder tool (offered by the DSP) to set the audience targeting criteria and upload ad creatives.

CPM 82

Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

In one of its official blogs IBM’s VP of Marketing Analytics, Ari Sheinkin shared that the results of programmatic media buying by Watson show a stunning 71% reduced Cost Per Click (CPC). By 2024, the adoption of 5G based adtech is predicted to grow to 1.4