Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. This trend will continue to gain momentum in 2024 as advertisers allocate more of their budgets to CTV and OTT advertising.

Marketing AI 87

Marketing AI Advertisements Advertising Trends 87

illumin

FEBRUARY 22, 2024

As of February 2024, Prime will start airing commercials, leaving many television enthusiasts wondering if viewers continue to choose streaming services over traditional television options. Will audiences still choose streaming if they have to watch ads to do so? The answer?

Paid Search Agency 115

Paid Search Agency Amazon Ads Television marketing 115

illumin

APRIL 25, 2024

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. billion growth projection in 2024 according to eMarketer. It’s delivered through a variety of channels or streaming services and apps.

Cable 52

Cable Television marketing Mobile Advertising Broadcasting 52

Choozle

MARCH 20, 2024

This growth is driven by factors such as increasing internet penetration, evolving consumer preferences, and the rise of 5G services, which offer faster downloads and smoother playback. billion subscriptions to online video streaming services. trillion by 2030. Fast forward to 2023, and that number has surged to approximately 1.8

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Digilant

NOVEMBER 8, 2023

With different streaming services, consumers have more control over the content they consume, providing more opportunities for advertisers to reach niche audiences. Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. Enter: Free Ad-Supported TV, otherwise known as FAST. With 72% of U.S.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. The growth in usage of Connected TV has had a huge impact on the TV industry as a whole.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Madison Logic

JANUARY 25, 2024

With that number expected to grow to 87% by 2025, CTV is a critical channel to add to your unified, multi-channel strategy in 2024. Connected TV (CTV) is a category of over-the-top (OTT) streaming devices that connect to or are embedded into a television to support video content streaming. Here’s why. What Is Connected TV (CTV)?

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52