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TV advertising: 6 key trends to watch in 2024

Martech

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. This trend will continue to gain momentum in 2024 as advertisers allocate more of their budgets to CTV and OTT advertising.

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Will Amazon Prime’s switch to an ad-supported model lose viewers?

illumin

As of February 2024, Prime will start airing commercials, leaving many television enthusiasts wondering if viewers continue to choose streaming services over traditional television options. Will audiences still choose streaming if they have to watch ads to do so? The answer? It may, however, see a slowdown in new sign-ups.

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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

This growth is driven by factors such as increasing internet penetration, evolving consumer preferences, and the rise of 5G services, which offer faster downloads and smoother playback. billion subscriptions to online video streaming services. trillion by 2030. Fast forward to 2023, and that number has surged to approximately 1.8

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Five Takeaways from Advertising Week 2023

Digilant

With different streaming services, consumers have more control over the content they consume, providing more opportunities for advertisers to reach niche audiences. Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. Enter: Free Ad-Supported TV, otherwise known as FAST. With 72% of U.S.

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Could a sports streaming service spell cable television’s final chapter

illumin

There is a new sports streaming service coming down the line and fans couldn’t be more excited. The trio of sports entertainment giants is teaming up to “build an innovative new platform to house a compelling streaming sports service” according to ESPN’s newsroom. million viewers in 2024 and will grow to a whopping 165.4

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2024 Predictions: Advertising and digital media

Martech

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.