Retail Trends Changing the Landscape in 2019
DECEMBER 17, 2018
However, despite the growth of eCommerce, it is forecast that in 2023, 85% of retail purchases will still be made online. Most consumers don’t shop on only one channel or another, but shop across multiple channels. According to a Roth Capital Partners survey, as cited by eMarketer, some 43% of Millennials research online and buy in-store, 20% both research and buy in-store, 19% both buy and research online, and 13% research in-store and buy online.