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2023 in review: Our top 10 articles on marketing automation

Martech

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. Discover fresh ways to apply automation in your B2B organization.

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Key Benefits of Sales Automation Trends in 2023

Valasys

Why is Sales Automation on the rise? The advent of marketing and sales automation is timed to perfection. Hence, Sales Automation trends felt like the natural progression in the evolution of Marketing Technologies. When you analyze the root cause of all these successes, all roads lead to Sales Automation.

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Looking at AI’s rapid infusion into marketing automation platforms

Martech

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders. .”

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Marketing Automation vs Sales Automation

Oktopost

This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations. What is Marketing Automation? Marketing Manager, Social Media Manager, PR Manager.

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How marketing automation empowers your team, and whole org

Sprout Social

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy.

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HubSpot unveils AI additions and a revamped Sales Hub

Martech

AI Agents that automate and respond to customer service inquiries submitted to chatbots and via email. Advanced lead management and reporting to better organize, track, and prioritize leads. AI-powered deal management and forecasting that enables sales teams to better prioritize efforts and predict outcomes.

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Consolidate Your Tech Stack or Fail: Winning Big in 2023

LeanData

In this week’s LeanData webinar , Molly Young, Sales Operations Partner with Remote , and Vishnu Premsankar, Senior Product Manager at LeanData, sat down to discuss one of 2023’s hot topics: tech stack consolidation. According to Salesforce, 94 percent of sales organizations plan to consolidate their tech stacks in 2023.