Martech

APRIL 25, 2024

However, the number of cable subscribers remained sizable enough for digital video to remain in a supporting role for ad budgets. Cable subscriptions have continued an annual decrease of around 6% in recent years. million in 2022, according to the report. Qualitative research was supplied by Advertiser Perceptions.

Spending 119

Spending Paid Search Agency Top of Funnel Cable 119

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Paid Search Agency 92

Paid Search Agency Ads Campaigns Cable 92

Digilant

AUGUST 30, 2023

After the 2022/23 season saw an average 16.7 million viewers per game, advertisers are wise to use in-game TV ads to reach fans. Ahead of the 2023/24 NFL season, we’re helping advertisers create a winning strategy by looking back at key trends and media habits in the 2022/23 season. Today’s fans are omnichannel viewers.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Porch Group Media

FEBRUARY 16, 2023

In fact, streaming entertainment accounted for 32% of total TV time in May 2022, up from 26% one year ago. CTV advertising is a $9 billion dollar industry, that allows marketers to reach targeted audiences like never before. Keep reading to understand why CTV advertising is an opportunity you can’t afford to ignore.

FAQ 52

FAQ Advertisements Advertising Cable 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Choozle

NOVEMBER 13, 2020

Connected TV is taking the digital advertising world by storm. Getting your ads on the big screen without the big price tag, reaching cord-cutters and highly-engaged views, and mixing up your marketing mix are just the tip of the iceberg when it comes to reasons why connected TV advertising is quickly growing in adoption. In the U.S.

Advertisements 90

Advertisements Advertising Cost Per Thousand CPM 90