Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

Marketing Budget Creation 325

Marketing Budget Creation Marketing Budget Planning Budget Programs 325

Martech

JULY 13, 2021

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities.

Paid Search Agency 134

Paid Search Agency Allocation Advertising Agencies Ad Exchange 134

The Marketing Blender

SEPTEMBER 27, 2019

Our Services. What many marketers don’t realize is that this proven tactic is even more powerful when it is an integrated part of a complete B2B digital marketing strategy that aligns with their real-world sales cycle. The Solution. Display ads appear within websites or apps. See Our Work. Who We Are.

PPC 49

PPC Marketing Budget Cost Per Click Campaigns 49

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. That includes developing a content strategy.

Paid Content 161

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 161

Valasys

JUNE 19, 2020

While none of us have got it all figured out, we all are certainly confident of some strategies and trends that seem to be paying off good results even during the pandemic crisis. According to a report by Toolbox for Marketing, the email open rates from 2019 to 2020 have declined from 26.3% What better? Be action-oriented.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Marketing Insider Group

FEBRUARY 17, 2021

Quick Takeaways: Digital ads don’t work! When brands slash their PPC and banner ad budgets, they notice paid traffic drops but sales are unchanged. Venture capital is fleeing ad tech, seeking more sustainable solutions. Do Digital Ads Work? What about banner ads? On average.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Bannerflow

MAY 24, 2021

Automation of digital advertising production saves time, saves money, and in most cases, improves your designers wellbeing! And in today’s ultra competitive market it’s a key ingredient of any marketing tech stack. These can be related to both campaign creation and ad management. Enter smart scaling.

Advertisements 92

Advertisements Advertising Automation Product 92