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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The Top 10 B2B Marketing Metrics to Measure in 2018. . They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. They have shown a clear intent to buy, and are willing and ready to do so. ROAS (booked revenue/media fees). These are the warm leads.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Paid ads get 65% of all clicks for high commercial intent searches. So if you want to maximize your PPC ROAS, you should focus on product promotion to see quick results. Advantages of SEO.

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Why Fintech is the Next Ad Industry Disruptor: Creating Offline Transaction-Based Advertising

Martech Advisor

In fact, the total dollar value loaded on prepaid cards was expected to be $112 billion in 2018. Also Read: Are Advertisers Getting Purchase Intent All Wrong? Even for consumers who have a complete distrust in banks, new options like prepaid debit cards have eased the barrier to plastic. The missing link in digital advertising.

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Google Ads: The Definitive Guide (2018 Update)

SendX

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. So if you’re looking to improve your advertising game for 2018 and beyond, you’ll love this guide. And rightfully so, because these have the highest buyer intent out of all.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Paid ads get 65% of all clicks for high commercial intent searches. So if you want to maximize your PPC ROAS, you should focus on product promotion to see quick results. Advantages of SEO.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Demand Sage ) Mobile traffic is expected to increase five-fold between 2018 and 2024. Influencer Marketing Hub ) Ad Costs and ROI LinkedIn Statistics 58% of marketers say LinkedIn posts and ads generate the best value in terms of ROAS. Klient Boost ) LinkedIn generated 2-5X the ROAS of other social media platforms. are female.

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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018. Facebook’s own testing of this ad type found an average of 34% improvement in incremental ROAS, 10% improvement in lift, and 6% lower cost per incremental purchase compared to carousel-only ads. 80% more effective for driving intent.