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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else. July 20, 2018: Google Updates Search Quality Rating Guidelines.

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Wordpress.org vs WordPress.com: What’s the Difference?

Hubspot

This easy-to-use CMS (content management system) software is beginner-friendly, offers a variety of plans, and allows you to quickly create and manage a unique and functional website for your visitors. No matter your budget, you can find an option that meets your needs without breaking the bank. Cost of WordPress.

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10 Essential WordPress Plugins for Content Marketers

ClearVoice

Used by over 32% of all websites , WordPress is the top content management systems (CMS), with the richest integration options available. In 2018 52% of web traffic was from mobile devices. In 2018 52% of web traffic was from mobile devices. You’ve likely already heard of WordPress and may have even used it.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Up 5% from 2018’s report, the number of businesses allotting 10% or more of their company’s budget on marketing reflects the priorities of leaders facing greater competition both online and off. ABM doesn’t care about the thousands of followers you gained on Twitter. Create Visual Content. Think multi-channel.

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on ICPs, storing customer information, communicating with key stakeholders, and running ads. Below, I've broken technology out based on how your company could use it to facilitate ABM. Twitter Ads.

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71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on accounts, storing customer information, communicating with key stakeholders, and running ads. Below, I've broken technology out based on how your company could use it to facilitate ABM.

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Top 10 Ways to Use Social Media for Business to Boost Sales in 2020

Martech Advisor

Identify the utility of each social media platform. Just because Facebook has more than one billion active users, doesn’t mean you have to be on it. Depending on your offerings, different platforms will have different utilities. The sports apparel brand, Nike, has stopped posting organic content on Facebook since 2018.