benchmark blasts 
KoMarketing Associates
APRIL 10, 2018
The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018. In addition, the average click-through rate for these types of emails was 17 percent in Q2 2018. This is an increase from 16 percent in Q2 2017, and 14 percent in Q2 2016.
Bound360
NOVEMBER 16, 2017
Will your budget and goals stay the same from 2017 to 2018? Compare each metric to both your 2017 goals and industry benchmarks. Look at the average amount your customers spend with you, but evaluate the trends of these lines over time. Send a blast and batch email to prospects. Make the most out of 2018.
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Engagio
AUGUST 6, 2019
While we may not yet have heard the death rattle for marketing campaigns that blast out generic messages far and wide in the hopes that someone will notice, more than one nail is in the coffin. ITSMA’s 2018 ABM Benchmark Study finds that 52% of companies have had ABM in place for a year or less. Where is it going?
The Customer
AUGUST 30, 2019
The General Data Protection Regulation , which went into effect in May 2018, required brands to re-do their email lists and obtain consent to continue corresponding with anyone who hadn’t actively opted in (e.g. So, email blasts aren’t actually always email blasts at all. The tags decide who gets which emails and when.
Adobe Experience Cloud Blog
DECEMBER 14, 2017
Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two.
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