Single Grain

JUNE 5, 2023

While you should be tracking and analyzing your data based on previous campaigns, relevant advertising stats can offer valuable insights about your target audience’s behavior, help identify trends, interpret algorithms, and make data-driven decisions to optimize your campaigns. Forbes ) 79% of consumers shop online at least once a month.

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Martech Advisor

NOVEMBER 5, 2019

Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. It is a far cry from the TV ads of yore that segmented customers based on demographics alone! AI in programmatic advertising.

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illumin

JANUARY 22, 2024

With the rebranding of Facebook to Meta, new technology and trends will bring new formats to explore and familiar processes to refine. Privacy in data Privacy violations can lead to data falling into the wrong hands. The laws of privacy with Meta have overarching effects on all stakeholders in the process. billion ($1.3

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Choozle

MARCH 2, 2024

Google’s announcement to remove third-party cookies on Chrome by the third quarter of 2024 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting, and measurement. The decline of third-party cookies in web browsers is due to the changing privacy landscape.

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Single Grain

SEPTEMBER 6, 2023

77% of people surveyed say the most important group they’re part of now operates online: Fun fact: In 2018, Zuckerberg said he wanted to see the number of users in these Groups climb to one billion by 2024. Draw inspiration from the news and trends affecting your audience. He reached that goal more than one year early!

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Single Grain

APRIL 25, 2022

In fact, by 2024 the paid search market size is expected to grow by over $191,104,000 : Well-crafted, targeted ads can really increase the potency of a marketer's advertising efforts. Dive Deeper: * 10 PPC Trends You Can’t Ignore in 2022. * Staying Updated on Powerful PPC Trends. Why Do You Need a PPC Management Agency ?

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Convert

DECEMBER 8, 2023

The A/B testing tool market is bursting at the seams in 2024, with over 50 options to choose from. In this blog post, we’ll outline the factors you should consider when making your decision and share our top picks for the best A/B testing tools of 2024. And that number is only growing. You’re spoilt for choice.

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QuanticMind

JULY 11, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

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