The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond
Adobe Experience Cloud Blog
OCTOBER 20, 2017
An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. The need for integration, cross-communication, and company-wide involvement in the strategy process is crucial. Consumers don’t differentiate between offline and online brand interactions, so why should brands? Andy Crestodina.
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