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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. The need for integration, cross-communication, and company-wide involvement in the strategy process is crucial. Consumers don’t differentiate between offline and online brand interactions, so why should brands? Andy Crestodina.

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How to Fix the B2B Data Meltdown

Adobe Experience Cloud Blog

Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017. Determine exactly what kinds of data are relevant to answer your questions and help you make informed decisions that fulfill your business’s goal. Integrate marketing and sales data. Conduct regular data reviews.

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Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands

Engagio

In January 2017, two entrepreneurs gathered in a small office in Boston. Then on that winter day in 2017, they stumbled across the word “wasabi.” Finding alternatives to in-person events (82 percent), more target audiences (61 percent), more data to sift through (52 percent), and more marketing technology to integrate (49 percent).

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5 CSR Tips So You Can Start Giving Back This New Year

Hubspot

This new year, we’ll talk about how it ties in with your overall 2017 marketing strategy. In the spirit of Chinese New Year, here are a few tips to integrate your CSR into the overall marketing plan. As a business, giving back is always one of those things that are pretty difficult to do. Listen to your stakeholders.

Tips 28
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29 Companies With Even Catchier Slogans and Taglines

ClearVoice

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awareness and persuasion. It only launched in late 2017 , so we’ll have to see if it sticks, but the implication of tested, proven strength comes through.

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It’s time to introduce search engine optimisation topics into your content marketing strategy

Tomorrow People

Why your content marketing strategy should focus on search engine optimisation (SEO) topics — not just keywords — to differentiate your B2B marketing. At the beginning, you had to type in fragmented keywords such as ‘Business CRM’ or ‘integrated CRM solution’.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. However, the specific metrics will depend based on how tightly integrated digital and real life channels are. wakabayashi.us | Vice President of Digital and Integrated Commerce. . . Dennis Wakabayashi.