KoMarketing Associates
SEPTEMBER 12, 2017
Should marketers maintain their budgets for event marketing? While budget is a factor in adopting updated event automation technologies, studies show that many companies are actually increasing their spend on events.
The Freeman Company
APRIL 21, 2017
Members of the FreemanXP EMEA team spoke to press outlets including Event magazine, C&IT and Conference News about the results of the Q1 2017 Bellwether report.
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Adobe Experience Cloud Blog
MARCH 29, 2017
Throughout my 20 years in marketing, I have been to many conferences. As an event marketer , swag can be a decent ticket item on your budget, but unlike, say, the upgrade to the carpet in your booth, it has greater potential to provide dividends after the conference ends. Maximize post-event exposure.
Full Circle Insights
JANUARY 26, 2021
Agile Marketing was around before COVID-19, of course, but its popularity is growing, and it’s easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an iterative approach that lets them change course quickly. Marketing spend: Time to invest in people.
chiefmartech
APRIL 11, 2018
Under this new model, driven by martech, marketing operations has expended its responsibilities, adding new elements such as analytics and tech management, and consolidating many functions that were used to be stand alone, such as brand awareness, and lead gen, into one integrated function.
Full Circle Insights
MAY 20, 2021
If you’re using Full Circle’s Digital Source Tracker , you’ve seen how a tool that’s designed for B2B marketers can streamline processes and remove complexity, empowering marketers to make better digital marketing investments, track progress toward goals and make tweaks to campaigns to improve performance.
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