KoMarketing Associates

AUGUST 13, 2019

And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments. It synthesizes so many of the best practices and big trends in B2B marketing right now.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

DiscoverOrg

NOVEMBER 6, 2017

From Peter K Herbert, VP of Marketing at Terminus , an Atlanta-based company helping sales and marketing teams execute ABM campaigns, comes this guest post, a simple, three-part model to operationalize ABM: Fit + Intent + Engagement. ABM Success Is the Path to Efficient Growth. Fit, intent, and engagement.

Account Based Marketing 149

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 149

KoMarketing Associates

MAY 10, 2017

Previous research indicated that B2B marketers were beginning to adopt account-based marketing (ABM) tactics, and a new survey sheds light on their progress. ABM is becoming a catch all phrase,” wrote the authors of the report. “As Account-Based Marketing Efforts in 2016.

Account Based Marketing 139

Account Based Marketing B2B Marketing ABM B2B 139

KoMarketing Associates

OCTOBER 8, 2018

Although marketers are aware of account-based marketing (ABM) and its benefits, new research suggests that they are still just beginning to integrate it into their overall strategies. percent) have “just started” to use an ABM program. percent) have “just started” to use an ABM program.

Account Based Marketing 123

Account Based Marketing Customer Surveys ABM Budget Programs 123

Madison Logic

DECEMBER 29, 2022

NEW YORK, 29 December 2022 – BC Partners, a leading international investment firm, announced today that it has signed a definitive agreement to acquire a majority stake in Madison Logic, the global leader in Account Based Marketing (ABM), from Clarion Capital Partners (Clarion). About Madison Logic.

Account Based Marketing 98

Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

Convince & Convert

JUNE 7, 2017

Fortunately, there’s a strategy out there that can help everyone address this challenge: account-based marketing (ABM). ABM opens up room for innovation and risk-taking, giving brands the ability to stand out to a specific audience. Account-based marketing opens up room for innovation and risk-taking.

Account Based Marketing 147

Account Based Marketing Campaigns Paid Search Agency Planning 147

Vision Edge Marketing

JANUARY 18, 2018

Our 2017 target for the number of new customers was significant, so, with all the rage about Account Based Marketing (ABM), we decided to experiment with the concept. Over the course of 2017 we put our ABM strategy and plan into place. Personalization is a key component of ABM.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

Influitive

MARCH 7, 2017

Account-based marketing (ABM) is one of the hottest marketing trends of 2017. According to SiriusDecisions, 58% of B2B companies planned to invest in ABM technology or services last year. But these techniques won’t help you build authentic relationships.

Account Based Marketing 113

Account Based Marketing ABM Planning Campaigns 113

KoMarketing Associates

NOVEMBER 29, 2017

Account-based marketing was the top choice when marketers were asked about the digital marketing areas they plan to invest in over the next 18-24 months. The Shift Toward Account-Based Marketing. Demandbase surveyed 400 agency marketers earlier in 2017 to gauge their use of ABM.

Account Based Marketing 198

Account Based Marketing ABM Work Management Demand 198

KoMarketing Associates

MAY 9, 2018

Marketers have been integrating account-based marketing (ABM) into their overall strategies, but how confident are they in executing this part of their plan? To find out, Openprise recently surveyed marketing executives for its “2018 Marketing Operations Benchmarking Report.”

Account Based Marketing 156

Account Based Marketing ABM Marketing Report Marketing & Strategy 156

Engagio

JULY 18, 2018

In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. We recently released the results in our ABM Outlook Survey 2018 report. This is an inside look at the state of Account Based Marketing. How ABM can be measured at different stages.

Account Based Marketing 78

Account Based Marketing Budget Programs Planning ABM 78

KEO Marketing

JUNE 7, 2017

ABM account based marketing is the strategy of choice for B2B marketers in 2017. It has captivated these marketers because of the high return on investment it offers and the positive results it produces. What is ABM account based marketing? Up front planning.

Account Based Marketing 48

Account Based Marketing ABM Planning Work Management 48

KoMarketing Associates

NOVEMBER 6, 2017

B2B marketers are widely adopting account-based marketing (ABM) strategies, and new research suggests that they are seeing success with these tactics. The report also discovered that many B2B marketers’ ABM strategies have not been in place for very long.

Account Based Marketing 120

Account Based Marketing ABM Tactics B2B Marketing 120

The Point

APRIL 26, 2017

This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017. Again, look at ABM. The companies showing early success with ABM aren’t simply tailoring emails to individual accounts or buyers.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

Only B2B

FEBRUARY 20, 2020

Account-Based Marketing is a popular strategy because it aims at high yielding and specific prospects. Whether you are a small/medium business owner or a huge company, ABM can contribute to increasing your revenue multi-fold. After all, there are numerous benefits of account-based marketing.

Account Based Marketing 117

Account Based Marketing ABM Demand Generation Agencies Paid Search Agency 117

Strategic-IC

DECEMBER 22, 2017

Considering or continuing an Account-Based Marketing strategy in 2018? Here are 10 ABM posts we published in 2017 to kick start your year. 10 Account-Based Marketing Blogs to Kick Start 2018. Understand Inbound To Account-Based Marketing For True Customer-Centricity?.

Account Based Marketing 79

Account Based Marketing Planning ABM Marketing Budget Creation 79

KEO Marketing

AUGUST 21, 2017

If you market for a business to business (B2B) brand, you may already engage in parts of Account Based Marketing (ABM) without calling it ABM. If you are looking to increase the effectiveness of your marketing efforts and improve the quality and quantity of sales opportunities this overview is for you.

Account Based Marketing 79

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 79

The Mx Group

MARCH 7, 2018

I recently returned from the B2B Marketing Exchange, where I hosted a three-hour workshop on operationalizing ABM. During the workshop and subsequent conversations, I received a lot of great input on where marketers are struggling with ABM. It’s clear that 2018 will be a big year for ABM. You can’t buy ABM.

Account Based Marketing 63

Account Based Marketing Budget Programs Marketing Automation Services Tactics 63

Martech

APRIL 26, 2022

You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component.

Account Based Marketing 90

Account Based Marketing ABM Paid Content Cost 90

ViewPoint

DECEMBER 27, 2016

Lead nurturing triples marketing's ROI, but only if done properly. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal.

Top of Funnel 189

Top of Funnel B2B Sales Account Based Marketing B2B Thought Leadership 189

Heinz Marketing

DECEMBER 11, 2017

By Maria Geokezas , VP of Client Services for Heinz Marketing. Today, let’s go beyond the ABM basics to review some important lessons from 2017 and take a look at the emerging trends for your ABM strategy in 2018. B2B marketing and sales organizations are no “testing the waters” with ABM.

Account Based Marketing 47

Account Based Marketing B2B Marketing Planning Marketing Management 47

KoMarketing Associates

DECEMBER 27, 2017

A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been. KoMarketing’s Top 10 Posts of 2017. It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. 30 SEO Best Practices for B2B Organizations in 2017.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Leadspace

DECEMBER 13, 2016

The current explosion of interest in Artificial Intelligence (AI) and account-based marketing (ABM) illustrates the growing appreciation of the importance of data quality. ABM: A good excuse to clean up your databases for the new year. That’s where account-based marketing comes in.

Account Based Marketing 67

Account Based Marketing CRM Marketing AI ABM 67

The ROI Guy

MAY 11, 2017

Account Based Marketing (ABM) and Selling (ABS) methodologies are becoming more popular, with almost 40% of B2B solution providers now leveraging this strategic approach to better target and more personally engage with prospects. In this survey, 37% of the respondents said they had tried or were currently using ABM.

Account Based Marketing 45

Account Based Marketing ABM Interactive Marketing Budget Programs 45

Leadspace

DECEMBER 5, 2016

Account-based marketing. Account-based everything. Don’t get me wrong – ABM is very effective. A recent study by TOPO for the ABM Leadership Alliance, for example, found that “companies that have implemented ABM have seen a substantial lift in average contract value of 171%(!)

Account Based Marketing 72

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 72

B2B Marketing Directions

NOVEMBER 18, 2018

Account-based marketing was one of the most significant trends in B2B marketing in 2018. ABM was also addressed in several research studies during 2018, and with less than two months remaining in the year, I think it's appropriate to look at where ABM stands, as revealed by the 2018 research findings.

Account Based Marketing 40

Account Based Marketing B2B Thought Leadership ABM Demand Generation Agencies 40

Engagio

DECEMBER 18, 2018

We’re thrilled to announce the release of the NEW, second edition of Engagio’s Clear and Complete Guide to Account Based Marketing ! It’s been three years since the original version was published – the definitive guide to what was then “the next big thing in B2B marketing” – but a lot has changed in that time.

Account Based Marketing 54

Account Based Marketing Multi-Touch Attribution Planning ABM 54

KEO Marketing

OCTOBER 3, 2017

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. ABM Adoption Takes Off.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Terminus

MAY 8, 2017

We’re less than a week away from SiriusDecisions 2017 Summit , which takes place in Las Vegas on May 16th-19th! How Digital Advertising Works in Account-Based Marketing. Hear how Account-Based Marketing Program of the Year winners VersionOne are incorporating targeted digital advertising into their ABM program.

Account Based Marketing 32

Account Based Marketing ABM Best Practices Case Study 32

Terminus

OCTOBER 18, 2017

The countdown is on for Dreamforce 2017, and Terminus has teamed up with the ‘masters’ of Account-Based Marketing! Everyone in B2B is talking about account-based marketing (ABM) , and it’s guaranteed to be a hot topic at Dreamforce this year. Learn from the ABM Masters.

Account Based Marketing 25

Account Based Marketing Reachforce ABM Advertising Agencies 25

Engagio

JUNE 12, 2017

It can be intimidating to make the switch from traditional demand generation to an account-based mindset. Marketing Orchestration is an ongoing and coordinated process where customer-facing teams work together to drive business outcomes. Demand generation marketers are under the gun to generate leads.

Account Based Marketing 86

Account Based Marketing Lead Ranking Lead Scoring Planning 86

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Trends in ABM. Lost Momentum. This significant 52.6%

Account Based Marketing 70

Account Based Marketing ABM Intent Signal Budget Programs 70

ViewPoint

DECEMBER 14, 2016

While the book is over five years old, it ties right into the hottest marketing trend - Account-based Marketing or ABM (if you want to read more about ABM, check out this 142 page resource from Engagio – it is excellent.) The ten attributes of a well-qualified lead are: Targeted SIC or NAICS code.

Account Based Marketing 120

Account Based Marketing B2B Sales ABM Sales Qualified Leads 120

Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. That's what ABM helps you do. Go digital.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

Orb Intelligence

JANUARY 3, 2018

I mentioned in a recent blog that Account Based Marketing (ABM) was a phrase that was on the lips of every marketer in 2017 and looks like it’s going to be a critical focus area for enterprises going into 2018. Yet as a concept ABM is not a new, and at its core ABM follows […]

Account Based Marketing 40

Account Based Marketing ABM Marketing 40

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. The State of Paid Social 2017. While the marketing statistics by themselves were comprehensive enough to merit importance, the way that CoSchedule designed and laid out this article was what made it stand out.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Leadspace

JANUARY 1, 2017

That fact has given many pundits and commentators in the space a healthy (or perhaps unhealthy) dose of confidence in issuing their predictions for 2017. For example, you don’t need to be a genius to know that artificial intelligence will play an even greater role in B2B marketing, or lead generation in general.

Marketing AI 67

Marketing AI Account Based Marketing Lead Ranking B2B 67