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10 Social Media Challenges Your Business Must Overcome

Sprout Social

Make sure your team is sharing the right information by educating them on your company’s history, products and goals. — Lauren Friedman (@Lauren_Hannah) November 2, 2016. With stats like those, it’s obvious that your business should be active on social media. Always enjoy coming to the @Adobe Maidenhead office.

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An Introduction to Social Media for Business

Sprout Social

78% of companies now say they have dedicated social media teams. Despite all of these stats, some businesses still aren’t sold on social media as a marketing tool. For instance, Sprout Social gives you insight into your audience’s demographics. — UPS Customer Support (@UPSHelp) August 16, 2016.

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How to Use Social Proof to Boost Conversions

Sprout Social

Influencer marketing was huge in 2016 and is expected to continue on that same path in the future. If your demographic is senior citizens getting ready for retirement, teaming up with the latest teenage YouTube star might not be the best fit. Having evidence to support you is much more convincing.

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The 28 Best Influencer Marketing Tools

Webbiquity

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. 59% of marketers planned to increase their influencer marketing budget in 2016. It also provides priority customer support. 8) Crowdfire.

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How to Write a Successful Executive Summary [Template + Example]

ClearVoice

They don’t mince words, since stakes are high, as they cover the touch points necessary to win that next meeting, advocacy, support, and even the holy grail: an investment partner. Is it your background, the team you’ve assembled, your partnerships, or simply how rare the opportunity is? Management Team.

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Why a Twitter Dashboard is Critical for Small Businesses

Sprout Social

A Twitter dashboard provides you with stats and data on your activity, profile and followers. You can also track which team member sent which Tweet. One cool feature in Sprout’s Twitter dashboard is the ability to see your audience demographics. What is a Twitter Dashboard? Create a Personalized Experience.

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The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

Convert

Here are 3 examples from peer reviewed research to shed light on the variance: “Artificial intelligence is the study of how to make computers do things that, at the moment, people do better” (Russell & Norvig, 2016, p. All that is fine and dandy, but AI is not your team. It is certainly not your experimentation team.