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Study Finds Marketing Automation Platforms (MAP) Improve Sales and Marketing Alignment

SugarCRM

S MB Marketers with a MAP and supporting processes are nearly 3 times more likely to have strong communication with sales. Atlanta, GA – May 11, 2016 – Salesfusion , the leading marketing automation platform for small and mid-sized businesses, reported new survey results that detail the value that marketing automation delivers.

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Bluffing Your Way Through Dreamforce – Predictive Analytics

Leadspace

If you use Salesforce, your inbox is probably filling up with invitations to all kinds of Dreamforce martech vendors’ parties. But if you can squeeze in some time before lining up for U2, it’s also a good place to learn more about B2B marketing tools, tactics and best practices. There’s no doubt about it.

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How the Top Online Video Platforms Are Taking Businesses Beyond YouTube

Vidyard

Fast forward to 2016 when businesses are investing in video to fuel engagement with prospects and customers. Modern video platforms are rising to the occasion, building from what worked for YouTube as a consumer platform and tailoring to the needs of a modern business. department required.

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Best Digital Marketing Books 2020

Brightedge

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. I guess in the digital era, these topics are more often being covered in posts and ebooks. Digital Marketing for Dummies. rating on Amazon, #53 in web marketing. By Dominik Kosorin, 2016.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

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Account-based marketing not working? Try these 4 fixes.

Rollworks

While you’ll bring in fewer leads, an effective ABM strategy will actually raise your marketing ROI because each lead will be worth more. If your team doesn’t trust the data, they can’t operate efficiently or effectively. And it’s not just quantitative marketing data that matters. Source ).

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute.