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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). Email marketing isn’t going anywhere. Do you have access to the right tools? Do you have access to the analytics you need?

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Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

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Technographic Data: What is it, and why should you be using it?

PureB2B

In its broadest sense, ‘technographics’ is a shorthand term for ‘technographic segmentation’. It is a class of market segmentation such as Demographics and Firmographics. What hardware and software they are using? What hardware and software they are using? Which tools and applications?

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What To Do & See at DMA’s 2016 &THEN

Adobe Experience Cloud Blog

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Why Complete Marketing Automation is the only #Martech you Need. We all need a little sweetness in our lives. This means both in our personal lives and in business. According to EmailMonday, “On average, 49% of companies are currently using marketing automation. What is a Complete Marketing Suite?

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Why Complete Marketing Automation is the only #Martech you Need. We all need a little sweetness in our lives. This means both in our personal lives and in business. According to EmailMonday, “On average, 49% of companies are currently using marketing automation. What is a Complete Marketing Suite?

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Why Complete Marketing Automation is the only #Martech you Need. We all need a little sweetness in our lives. This means both in our personal lives and in business. According to EmailMonday, “On average, 49% of companies are currently using marketing automation. What is a Complete Marketing Suite?