Marketing Insider Group

AUGUST 4, 2015

Putting off Buyer Personas. Interestingly, the study found that 31% of respondents don’t have buyer personas in place today – but plan to build them in coming year to help boost the effectiveness of their demand gen efforts. Not Actually Using Buyer Personas. Top-of-the-funnel heavy, that is. Being Top-Heavy.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

NuSpark Consulting

FEBRUARY 5, 2017

” What to Look for in a Vendor. Most predictive analytics vendors make use of multiple data points to help “feed” the models and forecast potential high-value accounts. B2B organizations are accustomed to the idea of defining their ideal client and creating personas to inform marketing and content. Research Vendors.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Adobe Experience Cloud Blog

MARCH 6, 2017

Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014. Expediting daily tasks (53%). Marketing has embraced technology with open arms.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

ANNUITAS

APRIL 8, 2014

A March 2014 Study by Adobe titled Digital Roadblock: Marketers Struggle to Reinvent Themselves shows that 64% of marketers expect their role to change in the next year and 81% expect their role to change in the next three years. Continuing along this theme, only 14% of those surveyed said they knew how they could reinvent themselves.

Top of Funnel 100

Top of Funnel Work Management Marketing Management Demand Generation 100

Bound360

DECEMBER 4, 2017

I think personalization came up for us around 2013, 2014. What were some of the things that stood out that ultimately made you guys end up deciding to go with the vendor that you chose? We’ve been customers of SiriusDecisions for a while, so we turned to them for some help to evaluate a couple of vendors.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

Hubspot

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. The tactics you use on LinkedIn need to: Audience targeting based on buyer persona. he vendor also uses a funny tweet at the bottom to cap the offer with even more humor.

Paid Content 97

Paid Content Lead Ranking Lead Scoring Lead Gen 97