ANNUITAS

JUNE 24, 2014

Great until you come back to the office and have 200 emails and voice mails from people (vendors) you have not met. The idea behind integrating events into an overall Demand Generation Strategy is something that most marketers believe in. How to integrate events into a Demand Generation Strategy? What do they read?

Demand Generation 100

Demand Generation Demand Ideal Customer Profiles Buyer Personas 100

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Overall, more than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015. Putting off Buyer Personas. Not Actually Using Buyer Personas. You’re right.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

ANNUITAS

APRIL 10, 2014

*This article first ran in VentureBeat on April 2, 2014. The continued rise in revenue is indicative of the increased sophistication of the B2B market and the need for marketers to be more strategic in driving demand for their organizations. According to Raab Associates, Inc. Taking a tactical versus strategic approach.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

KoMarketing Associates

DECEMBER 8, 2015

Demand Generation. Nearly 45 percent of B2B marketers, surveyed by Annuitas, indicated that they are not using buyer personas in demand generation programs and almost half are failing to align content to their buyer’s pain points. B2B buyers are exploring a number of different channels when conducting vendor.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ANNUITAS

APRIL 8, 2014

A March 2014 Study by Adobe titled Digital Roadblock: Marketers Struggle to Reinvent Themselves shows that 64% of marketers expect their role to change in the next year and 81% expect their role to change in the next three years. I was once having lunch with one of our clients who was a VP of Demand Generation.

Top of Funnel 100

Top of Funnel Work Management Marketing Management Demand Generation 100

Bound360

DECEMBER 4, 2017

Amy is the Director of Demand Generation at Siemens— where she acts as a change agent for driving campaign alignment around strategic markets. Amy’s team segments and serves content to their target audiences based on the industry. She’s the Director of Demand Generation at Siemens. LISTEN TO EPISODE.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

KoMarketing Associates

OCTOBER 31, 2013

Their recent “ The State of B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends ” infographic does exactly that by providing a visual snapshot of current and future trends in content marketing. This page can also help marketers better understand buyer personas and get insights into calculating marketing ROI.

Resources 120

Resources B2B Marketing Peer-to-peer Content Marketing 120