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About GDPR: Penalties, Assumptions and How to Sell Without breaking the law using GDPR Compliant Data

Smarte

All About GDPR :Penalties, Assumptions and How to Sell Without breaking the law using GDPR Compliant Data. The way you prospect has changed forever since May 2018 – after the implementation of the EU Data Protection Regulation call GDPR (Global Data Protection Regulation). GDPR will not be affect my sales team”.

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Looking Forward: B2B Website Development Trends for 2021

BOP Design

Privacy became a big deal to the internet when GDPR went into effect in Europe in May 2018. If MailChimp can run a successful ad campaign on bus shelters in 2014 , the B2B companies can be successful with voice search optimization in 2021. So, optimizing for a phrase like, “why is Salesforce a good CRM?”

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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

chiefmartech

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

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First-Party Data: How You Can Optimize Your Ads Targeting By Relying On Yourself

Hubspot

When HubSpot first introduced our CRM back in 2014, we relied on third-party data and manual targeting to distribute our ads to people with the demographics and interests that reflected our ideal buyer persona. You could also create an audience based on website data, like everyone who has visited your pricing page.

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Q&A with Anthony Botibol, VP of Marketing at BlueVenn

ClickZ

This meant that I was one of the first marketers in the UK to get access to Google Analytics, and could be considered an early adopter of Salesforce CRM, when MS Access was still the common option for small businesses. I was always obsessed with marketing automation and getting the best out of data and technology.

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How To Find Leads For Sales (While Spending $0 On Marketing)

Albacross

The best way to go about doing this is to put a note in your CRM system , and remind yourself to follow up with your customer X months after their purchase. Adobe hopped on the employee advocacy train back in 2014. These folks can simply set up a series of templated post-purchase emails in their drip campaigns.