Metadata

DECEMBER 1, 2023

At Metadata, transparency is our thing, but this topic has been the silent partner in our conversations. Some competitors might bundle display into their pricing, but we’d rather see you get actual ROI than try to justify a channel that doesn’t quite hit the mark for us. Why the hush-hush?

Display 52

Display Advertising Agencies Advertisements Advertising 52

Contently

JUNE 21, 2016

The viral publisher spent roughly $1 million a month boosting native ad campaigns on Facebook in the first half of 2014, a figure that’s surely risen as BuzzFeed’s native ad business has since doubled. According to financials leaked to Gawker last August, BuzzFeed was doing this a lot. Facebook may now ruin that.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

Buffer

JULY 22, 2020

As a result, by 2014, our growth started to plateau and we felt we reached the upper limits of how successful Buffer could become with this approach. Since our product was most valued by and most active among small business customers, we leaned into that and launched Buffer for Business with new pricing plans tiered up to $500/mo.

Product 94

Product Enterprise Management Work Management Marketing Management 94

Huptech Web

JULY 7, 2022

Here’s what you should look before settling on with any platform: The pricing of the builder that sits well with your budget. Most web hosting platforms provide their services at reasonable prices. Give free samples of your products for the price of the shipping. billion in 2014 to 2.14 billion in 2021.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Convert

MARCH 13, 2024

In searching for your perfect-fit A/B testing tool, simply comparing price tags and feature lists won’t cut it. We judge how affordable an A/B testing tool is by the price of the tier that supports decent A/B testing. 5 from 1 review Ideal use case: Web experimentation Pricing: Custom pricing, after a free trial.

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. A lot of your technology is priced based on a monthly subscription or user-based fee. Take Demandbase for example.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Convert

APRIL 12, 2022

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. But the price? That doesn’t mean you have to lower your prices because pricing also signals the quality of the product. Issues with A/B Testing on Shopify (+ Solutions).

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52