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Email Marketing: 3 simple steps for building customer personas

markempa

Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014. Email Marketing: Do you test your legacy marketing? Every solution starts somewhere.

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Your Best Demand Generation Practices for 2018

Navigate the Channel

Not only does good demand generation help the supply chain, it also leads to happier customers and more alignment between sales and marketing. Automate and Centralize. Marketing automation platforms have made processes in the middle of the sales funnel far more efficient than ever before. Big data is so 2014.

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Why Marketing Automation Fails: 3 Common Reasons

Hubspot

Human-to-human connections are the heart and soul of marketing. You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. That’s why marketing automation is such an important topic in 2014. But marketing automation has a bad rap.

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The CMO Six-Pack: How to Pump Up Your Pipeline

Adobe Experience Cloud Blog

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology. Did You Know?

CMO 48
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Big Takeaways From Eloqua Experience 2013

SnapApp

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Here are our big takeaways from three amazing days there: Content Marketing Has Arrived. It's no longer open for debate.

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Busted! 23 Marketing Myths Held By (Some) Industries

Hubspot

Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. In fact, we have identified 23 myths about inbound marketing that some people may think are true. Time to bust these myths!

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7 Amazingly Effective Lead Nurturing Tactics

Hubspot

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. What do super successful marketers do differently?