RebelMouse

NOVEMBER 29, 2022

Google says that “advertorials or native advertising where payment is received for articles that include links that pass ranking credit, or links with optimized anchor text in articles, guest posts, or press releases distributed on other sites” will be considered as link spam. Click here to learn more about these tags.

Advertorials 52

Advertorials High Quality Lead CAN-SPAM Advertising Agencies 52

Contently

JANUARY 4, 2017

The New York Times—a late entrant into the native ad game in January 2014 —has grown its native ad shop, T Brand Studio, into a 100-employee operation that pursues full-service agency deals. Prioritize correct targeting for paid distribution. The Daily Beast now gets 90 percent of its ad revenue from native ads.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

KoMarketing Associates

FEBRUARY 9, 2016

Co-branded video material is a way to spread production and distribution costs between two (or more) brands involved in the sales channel. IBM: Cognitive Cooking: Poutine & Chili at SXSW 2014. They provide the context of an advertorial with the authenticity of a product review and rating. Demo Duck: DoneDone. Instructional.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Hubspot

AUGUST 13, 2014

Content Distribution. In Ryan Skinner''s Forrester report, “ Put Distribution at the Heart of Content Marketing ,” he talks about traditional online ad networks and the quickly growing ecosystem of paid content distribution channels. Advertorials (Sponsored Content). Native Social. Content Broadcasting.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Content Standard

AUGUST 18, 2016

In April of 2014, a six-pound binder of stats, graphs, inspirations, and editorial resources and I were (very conspicuously) making our way through the streets of Boston for a job interview at a content marketing solutions company.

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

Hubspot

APRIL 12, 2016

Content distribution is changing, and some channels are expecting you to pay. And does paying for distribution rob your content of its authenticity? But along came the Facebook “reachpocalypse” algorithm updates and, by 2014, brands enjoyed an organic reach hovering somewhere around zero. What’s Next?

Distribution 28

Distribution Paid Content Marketing Analytics Tools Advertorials 28