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Linda Ruffenach: How A Personal Relationship Can Make You Stand Out

B2B Digital Marketer

How A Personal Relationship Can Make You Stand Out. Majority of businesses take pride in their product and technology, but no matter how advanced it gets, if it doesn’t solve the customer’s problems then it doesn’t matter at all. In 2014, she founded two companies, Execuity and Whisky Chicks. Memorable Quotes.

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Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

B2B Digital Marketing Has Never Been Easier. B2B Digital Marketing started as early as the internet boom in 1990’s. However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing. and Social Selling Rules!

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The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program

Convert

Back in 2014 Facebook was on the receiving end of severe backlash when it revealed that it had grouped users into an “emotional contagion” study that blatantly manipulated emotions by showing “optimistic” or “depressing” feeds to those who were chosen. The truth is, marketing is the art and science of impacting emotions.

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