Adobe Experience Cloud Blog

JULY 21, 2015

Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong benchmark to reference. Are these stats relevant or even reliable? Your Boss: Is that good?

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

LeadSquared

MAY 20, 2015

Let’s discuss a few content marketing tips that have proven successful for many businesses. Strategy 1: Video Marketing. Video marketing can really help you cut through the clutter in that case. But, how do you sell a dream on a small business’s marketing budget. We are a lazy bunch. Did I already say that?

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Online Marketing Institute

NOVEMBER 16, 2012

); //. Marketing News & Expert Advice. Topics Stats & Tools Training & Education Jobs White Papers. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. SEO Paid Search Search Marketing. ClickZ Awards. ClickZ.asia.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Adobe Experience Cloud Blog

MARCH 17, 2014

Author: DJ Waldow “In 2013, you traveled 543 miles. That’s why, for example, leaderboards and contests are such an effective tool if you’re marketing on social media. I’m competitive, but there’s no way I’d remember to visit Fitbit’s website to compare my stats against friends and family. Fantastic!”.

Stats 48

Stats Marketo Thought Leadership Email Marketing 48

Hubspot

MARCH 14, 2017

And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. Marketers starting out with video often wonder if they should just use YouTube to host their brand's videos.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Click Rate Budget Programs 93

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. What do super successful marketers do differently?

Sales Management 28

Sales Management Lead Nurturing Lead Ranking Lead Scoring 28

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Bound360

DECEMBER 4, 2017

Amy Larsen has over 15 years of experience in enterprise marketing. Amy is the Director of Demand Generation at Siemens— where she acts as a change agent for driving campaign alignment around strategic markets. Amy’s team segments and serves content to their target audiences based on the industry. What is Siemens?

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

Hubspot

OCTOBER 16, 2013

These companies just made some smart marketing decisions that led to some serious growth spurts along the way. Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. Where would they go?

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

FEBRUARY 13, 2015

If you''re an email marketer , or just someone who happens to send emails on behalf of your company, you don''t want to be one of those ignored (or (gasp) deleted) emails in your subscribers'' inboxes. It''s hard to be funny in your marketing , but Groupon''s one of those brands that seems to nail it again and again and again.

Best Practices 28

Best Practices Click Rate Email Marketing Case Studies 28

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. Digital Marketing for Dummies. rating on Amazon, #53 in web marketing.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Hubspot

AUGUST 27, 2012

The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! Little did he know when yearning for this marketing system that it was in the process of being built. Now, it's time to tap into the other dreams marketers are having.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

nDash

AUGUST 3, 2022

This week, Lindsay McGuire of Formstack joins us for a new edition of Dumb Questions for Brilliant Marketers. In this interview, we talk about her experience moving from financial services marketing to SaaS content marketing. Marketers can also see how a commitment to volunteering has shaped her career. And it worked out!

Work Management 52

Work Management Marketing Management Paid Search Agency Fulfillment 52

Webbiquity

JANUARY 7, 2020

Simply looking at Google Analytics data, a couple of the most-read posts of all time covered social media marketing statistics and social media marketing best practices. Not surprising, but—the top stats of 2013 and social media marketing guidance from 2011 are no longer particularly relevant.

Advertising Benchmark 51

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 51

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. CRM + Segmentation. Segmented and targeted emails generate 58% of all revenue.

CRM 40

CRM Marketing Automation Services Business Work Management 40