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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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What the BlackBerry Twitter debacle taught us about social media

Biznology

How ironic is it that BlackBerry’s marketing was performed with the help of a rival mobile device? The phone was once popular among high-powered executives, and now it’s sales lag behind iPhones , Androids, and the Windows phone in terms of market share. While it may seem like a simple mistake (and we’re sure it was!)

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4 Amazon Ads Trends You Can’t Ignore in 2020

Single Grain

If you sell a physical product, listing it on Amazon should be a part of your overall marketing strategy no matter where your primary store is. Book My Free Marketing Consultation. Dive Deeper: What Amazon’s Marketing Strategy Can Teach SMB Owners. Retargeting 101: Why It’s Essential for Any Marketing Funnel.

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The Best In B2B Technology Content Marketing

Marketing Insider Group

The B2B technology process is complicated. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

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Every Founder Interview on the B2B Marketing Blog (So Far)

Webbiquity

How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? Some marketing dashboard tools are easy to use but very limited in scope.

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Why Media Companies Are Struggling (And How Inbound Can Help)

Hubspot

Some might even call them inbound marketers light years ahead of their time. And while time spent with mobile, online and TV show growth, the time spent with these mediums are all highly fragmented. billion from 2012 to 2013 according to Borrell Associates 2013 Local Advertising Outlook. How can inbound marketing help?