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5 Pointless Marketing Metrics You Can Stop Tracking Today

Hubspot

If you want to get a full run-down on the metrics you should (and shouldn''t be tracking, tune into our webinar on March 11 called Smart Reporting: How to Stop Wasting Time and Make Better Marketing Decisions. To register for that webinar, click here. 1) Email Opens. 2) Facebook Likes.

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Lead Qualification: Webinar marketing strategy boosts conversion 500%

markempa

Tweet Providing relevant and valuable content in webinars is key to a successful strategy. But for Adobe, while the content was there, the strategy was not. “When I came on in 2008, we had a webinar program and a lot of other programs running very disjointed. We did a lot of work to look at that one-off strategy.

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How to Start a Blog: A Step-by-Step Guide [+ Free Blog Post Templates]

Hubspot

Let's take a look at the post, " How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy. Instead, put some thought into a tagging strategy. Editor's Note: This post was originally published in October 2013 and has been updated for freshness, accuracy, and comprehensiveness. But it must be organized!

Template 101
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How to Write Your First Blog Post: A Simple Formula [+ Free Blog Post Templates]

Hubspot

Let's take a look at the post, " How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy. Instead, put some thought into a tagging strategy. Editor's Note: This post was originally published in October 2013 and has been updated for freshness, accuracy, and comprehensiveness. But it must be organized!

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How to Pick the Perfect CTA for Every Blog Post

Hubspot

For that new visitor, a more top-of-the-funnel offer like an educational ebook or webinar is a much better fit, and thus, more likely to lead to conversion. Maybe one segment of your audience doesn’t care about a particular industry topic as much as another segment does. ebook vs. webinar vs. kit vs. template, etc.)

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3 Cutting-Edge Examples of Website Personalization

Hubspot

Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. For the vast majority of companies we talk to, however, personalization has stayed largely in the realm of email marketing. Content offers like ebooks and webinars are a mainstay of good inbound marketing.

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies. Real-Time Marketing - Real-time marketing is a strategy that requires marketers to publish timely content as news breaks. An example of this is the Twitter API.