article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. She posts how-to guides and growth hacks on her website that can help digital marketing experts tailor a solid SMM strategy. Mari Smith Mari Smith is known as “the Queen of Facebook.”

article thumbnail

Marketing Down Under – Q &A with Jodie Sangster, CEO, Association of Data-Driven Marketing and Advertising

ANNUITAS

It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. In particular, ADMA has always worked to ensure that organisations can use information to create effective, personalised marketing and this remains a core philosophy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Skyword Analytics Plus Google Analytics Make Us Better Storytellers

Content Standard

In 2013, my own digital marketing career was feeling strained. Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” Here’s how you can do the same with Skyword Analytics + GA. It is the default view created by GA.

article thumbnail

Skyword Analytics Plus Google Analytics Make Us Better Storytellers

Content Standard

In 2013, my own digital marketing career was feeling strained. Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” Here’s how you can do the same with Skyword Analytics + GA. It is the default view created by GA.

article thumbnail

The Dangers of Marketing Metrics Dependency

Hubspot

When it comes to marketing, the same can be said for your attitude toward analytics. As a CMO, cultivating a data-driven marketing team can drive more insightful marketing decision-making and thus, better results. But an over-emphasis on metrics can actually lead to the opposite. The consequences ain't pretty.).

article thumbnail

9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016

Content Standard

Welcomed to the stage by the New England Gospel Choir, Handley started by telling us to find a crew that we can rely on. ” Handley talked about our collective history, and how we can build marketing programs to last, elevating marketing within our organizations. Where can B2B brands use Snapchat marketing?

article thumbnail

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. But – social media can be effective for selling things to marketers. billion) than they did for broadcast television in 2013. Or have too many social media marketing statistics.” Image credit: Business 2 Community.