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Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

Some of the more important ones include: • Specific data sources, scanning techniques, and analytical methods. This correlates to some degree with market presence. I last reviewed them in June 2013. I wrote about them in April 2013. I wrote about them in August 2013. I wrote about them in June 2013.

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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

TrenDemon does a bit more than correlate content consumption and final outcomes. Adinton was founded in 2013. Further Thoughts These two products are chosen almost at random, so I wouldn’t assign any global significance to their features. It launched its first product in 2014 although attribution came later.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Users Want Core Marketing Automation Features Both Software Advice and Pepper Global asked what features marketing automation buyers want.

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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. As a result, 34% of desktop users don't even click on a webpage, since their questions are answered by a featured snippet on the search results page. This may seem like a cheap tactic to hoard traffic, but it's not.

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How to Use Wistia: A Step-by-Step Guide

Hubspot

In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. In-depth analytics from Wistia lead to great results.

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What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement

Hubspot

In 2015, Litmus -- a web-based email creation, testing, and analytics company -- tracked over 13 billion email opens worldwide as part of its 2016 State of Email Report highlighting trends across all industries and verticals. Outlook 2013 also saw a 50% gain over the year, whereas Outlook 2003 dropped 35%.". Environment Growth.

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The content marketer’s secret weapon: using data as content

Parse.ly

When we write stories using data on our blog, our content analytics dashboard shows that they get three and a half more search referrals, four times more views per post, four times more engaged minutes, 13 times more social referrals, and 16 times more social interactions. Identifying data people care about. But what data can I use?

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