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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

Has anyone asked you recently about the past, present, and future of Customer Data Platforms? It’s eleven years since the term “customer data platform” appeared in 2013. Funneling all customer list creation through a CDP is one way to avoid breaking privacy rules. That's odd; people ask me those questions all the time.

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How to Grow and Scale Your Agency with Marketing Automation

Sharpspring

Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder. When presented with the law firm’s struggle, they knew that implementing marketing automation, tightening up advertising, and gaining brand exposure could easily solve their problems.

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Expanding the New Frontier of Account Based Marketing

Funnelholic

For years we’ve struggled to cast a wide net to as many people as possible to pour leads into the top of the funnel. Now – it’s time to flip that funnel on its head. The second stage of the flipped funnel is “expansion,” which is what I want to focus on in this blog post. Expansion in action. Your “Expansion Pack”.

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Tips for Running Successful Event Campaigns

Vidyard

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. We do this by showing them 5-10 second pre-roll ads.

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4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. Personalize and target your content. It’s the same thing if all you’re doing to personalize your emails is including a subject line that says “Hey, John.” leave it like it is.

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Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

CMI posts included Smackdown Content Marketing Secrets From the WWE, How GE Gives Recruiting Content a Personality Lift, and How Health Catalyst Gets Results with Ungated Content. SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”.

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Best Digital Marketing Agency: Top 8 Choices for 2022

Single Grain

An agency's team of experts helps you plan, create and handle your online advertising campaigns to reach your target customers who are present on different digital channels such as search engines and social media. Are you looking to generate online leads using paid ads on search engines and social media? Search Engine Marketing (SEM).