contact 2013 Advertising Funnels Personalization Presentation 
Customer Experience Matrix
APRIL 26, 2024
Has anyone asked you recently about the past, present, and future of Customer Data Platforms? It’s eleven years since the term “customer data platform” appeared in 2013. Funneling all customer list creation through a CDP is one way to avoid breaking privacy rules. That's odd; people ask me those questions all the time.
Content Marketing Institute
OCTOBER 8, 2017
CMI posts included Smackdown Content Marketing Secrets From the WWE, How GE Gives Recruiting Content a Personality Lift, and How Health Catalyst Gets Results with Ungated Content. SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”.
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Sharpspring
JUNE 10, 2021
Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder. When presented with the law firm’s struggle, they knew that implementing marketing automation, tightening up advertising, and gaining brand exposure could easily solve their problems.
Webbiquity
DECEMBER 16, 2014
elevating your personal brand or asking for a meeting) and proceeding through characterizing your buyers, social sharing, engaging, and showing personality. What’s your brand personality going to be?” Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person).
Funnelholic
NOVEMBER 4, 2015
For years we’ve struggled to cast a wide net to as many people as possible to pour leads into the top of the funnel. Now – it’s time to flip that funnel on its head. The second stage of the flipped funnel is “expansion,” which is what I want to focus on in this blog post. Expansion in action. Your “Expansion Pack”.
SnapApp
DECEMBER 4, 2017
The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . MassPlanner. .
SnapApp
FEBRUARY 27, 2014
Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Guides are great sources for lead generation, thought leadership, top-funnel awareness, and mid-funnel evaluation. Check out some of his best slides here.
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