markempa
NOVEMBER 18, 2010
If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake.
markempa
NOVEMBER 18, 2010
If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake.
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ANNUITAS
MARCH 10, 2011
Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011. A solid lead management process framework is made up of a set of seven individual yet connected processes including: Data Management. Lead Planning. Lead Routing.
Marketing Insider Group
SEPTEMBER 2, 2010
One would think lead nurturing would be very important if marketing is to be held more responsible for revenues but that was not the case, it was seen as the least important role by 14 percent of the respondents ? Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.
Marketing Insider Group
SEPTEMBER 2, 2010
One would think lead nurturing would be very important if marketing is to be held more responsible for revenues but that was not the case, it was seen as the least important role by 14 percent of the respondents ? Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.
Adobe Experience Cloud Blog
MARCH 3, 2011
Too many companies lose business because of lack of timely follow up on leads. Save time by using marketing automation software that incorporates lead management , inclusive of crucial activities such as lead scoring and lead nurturing. Communicate within your company.
Marketing Insider Group
AUGUST 12, 2010
Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.
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