Remove 2011 Remove BtoB Remove Lead Nurturing Remove Lead Qualification
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The Role of B2B Marketing

Marketing Insider Group

One would think lead nurturing would be very important if marketing is to be held more responsible for revenues but that was not the case, it was seen as the least important role by 14 percent of the respondents ? Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

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The Role of B2B Marketing

Marketing Insider Group

One would think lead nurturing would be very important if marketing is to be held more responsible for revenues but that was not the case, it was seen as the least important role by 14 percent of the respondents ? Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn.

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How To Align Marketing With Sales

Marketing Insider Group

In BtoB Magazine , Karen J. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Augmented Reality For B2B Marketing in 2011?" This week alone, there have been 3 popular media articles on this issue.