ClickZ
JULY 3, 2019
It piqued both marketers and vendors’ curiosity in ABM. Meanwhile, vendors and venture capitalists saw this budding excitement and began to invest heavily in all things ABM. Source: Demandbase. Peter Isaacson is the CMO for Demandbase. It was a strategy B2B marketers were talking about, but not actually doing.
ClickZ
NOVEMBER 9, 2020
In 2011, Scott Brinker’s martech landscape contained just 150 tools. This is where you may encounter an “uncanny valley” effect (a pitfall raised by our MA Summit panelist, Jon Miller of Demandbase). But I also started getting personalized emails from the vendor that implied I hadn’t completed my purchase. Source: Chiefmartec.
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Adobe Experience Cloud Blog
MARCH 6, 2017
In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014.
ViewPoint
JANUARY 26, 2012
According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase.
Circle Studio
NOVEMBER 8, 2018
Back in 2011, when Scott Brinker, editor of ChiefMarTec.com, began tracking the growth of MarTech with his Marketing Technology Landscape Supergraphic , there were only around 150 solutions on the market. Gartner Research. MarTech’s Growth Has Been Explosive. The Current MarTech Landscape (And What’s Relevant for A/E/C Firms).
Online Marketing Institute
MARCH 13, 2011
asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.
chiefmartech
OCTOBER 29, 2017
Officially, my first published marketing technology landscape graphic was in 2011. The 2011 marketing technology landscape was my first attempt at organizing vendors in the martech space. That was the one where I categorized around 150 marketing technology companies.
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