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How B2B SaaS Companies Get Sassy: Using Technographic Data to Identify the Best Prospects

Engagio

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. That’s a 5233% growth since 2011!). But it can be easily done in the Demandbase One ABM Platform. What is technographic data? Let your AI do the work.

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Sales Enablement Simplified

Engagio

Vik joined Salesforce in 2011 and is currently looking after M&A GTM Integration. The post Sales Enablement Simplified appeared first on Account-Based Marketing – Demandbase. Vik started to fine-tune and acquire management consulting skills during his 6yr tenure at Accenture working with telecommunications across North America.

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The next phase of account-based marketing (ABM): Business ecosystems

ClickZ

Source: Demandbase. According to chiefmartec.com, there are over 7,000 martech solutions as of 2019, and the martech landscape has grown year-over-year by double or, originally, triple digits since 2011. Peter Isaacson is the CMO for Demandbase. Data here, data there, it became an imperfect experience. The next phase.

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New Infographic: B2B Lead Generation & Content Marketing Trends

NuSpark Consulting

The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. SiriusDecisions, 2011 B2B Buyers Journey, Report Summary. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. 2011 B2B Website Demand Gen Survey Results, DemandBase/Focus.com.

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The dark side of marketing technology (martech)

ClickZ

In 2011, Scott Brinker’s martech landscape contained just 150 tools. This is where you may encounter an “uncanny valley” effect (a pitfall raised by our MA Summit panelist, Jon Miller of Demandbase). Even so, there is a dark side to all this tech—namely, confusion. This year, it’s at 8000 (and growing). Source: Chiefmartec.

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Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Adobe Experience Cloud Blog

In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. AI applications vary in sectors and industries, reflecting the different states of AI research and implementation.

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The 5 Top Media for Cold Prospecting

ViewPoint

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. billion on search marketing for the same purpose.

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